Everyone Knows what does SEO stand for ( Search Engine Optimization). But in reality what does SEO means? And what does search engine optimization does? In short, I say SEO, is acquiring the organic traffic, website traffic and getting high search result in any other search engine through organic mean.
Organic means getting traffic by without paying to anyone and getting traffic organically like not paying to pay per click ads. I think you will agree with me that it is really hard to understand what SEO is and how to implement SEO properly. If you really want to increase your traffic genuinely then you have to learn what real SEO is. There is a wide variety of SEO strategy to accomplish so in this post I am gonna tell you what you need to know and how you have to implement SEO to your website for better ranking. what does SEO stand for
So, What Does SEO Stand For?
SEO STANDS FOR”SEARCH ENGINE OPTIMIZATION”
In SEO there are a number of strategies involved to show or increase the visibility of your website in different search engines, hence bringing more organic traffic. So why do we need the SEO for our website? SEO is generally web designer do to make your website user interface and design your website more attractive so that when a search engine comes to visit your website it can index easily and rank your website at the top of search engine. what does SEO stand for
SEO FOR BEGINNERS
So in today’s world, more than 40% of the population of the world has internet connections. And you know what, Majority of internet users have turns to search engines like Google, Bing, and Yahoo to see the information they want to know. So the most challenging part is if your website is not ranking on search engines, therefore, having zero visibility then you are losing a huge amount of traffic to your website. what does SEO stand for
Because 40000 searches are made every second on google.com and estimate of 1.13 trillion searches on google.com every year. Today big sites like Amazon, Walmart etc also do SEO for there website so that they can rank for there products on the first page. I will not discuss e-commerce over here. As you see the number of searches and users are increasing day by day. So its clearly clear that online presence of any blog, website, business anything related to online is essential in today`s life, not only for good traffic but also to survive in this healthy competition. what does SEO stand for
Today Many companies have come forward and claim that “We can guarantee to rank your website on the first page”. But let me clear you this point. Google has clearly mentioned that no SEO agency can rank your website on the first page overnight. And also google tell that there are 200+ ranking factors to rank your website, which are checked by google search engine periodically. Also, google update its algorithm from time to time to keep its search engine more user-friendly. what does SEO stand for
So now I think your points are clear about what does SEO stand for? Now we will discuss how many types of SEO are there:- what does SEO stand for
There are two types of SEO
- On Page SEO
- Off Page SEO
And there is also two ways of Doing SEO, one is legal other is illegal.
- White Hat SEO
- Black Hat SEO
Now First We Will Discuss what “On Page SEO” Is: what does SEO stand for
On Page SEO
There are many factors included in On Page SEO. And we can’t discuss each and every point of On Page SEO over here. But we will give you some main points to focus on “On Page SEO”. So let’s begin the “On Page SEO”.
- Title Tag With Keyword
- SEO Friendly Url
- H2 Sub Headings
- Responsive Design
- Outbound Links
- Internal Links
- Site Speed
- Image Optimization
- Keyword Research
- Meta Description
Main Title Tag With Keywords[H1]
To start your blog or any money site, your title tag is an important part of On-Page SEO factor. To start with closer the SEO keyword is the beginning of the title tag more importance is given by search engines. So always try to put your main keyword in the title[h1]. What Does SEO Stand For
As you Heard Before that “Content is king” said by bill gates in 1996, and it is true as today. Let’s take an example you own a multi-vendor shop where you have different items in your shop. Then the customer comes to you and asks for “ON Page SEO Book”, then what will you do. Obviously, you will give him/her best ON PAGE SEO BOOK having the best content. Because you don’t want to lose your customer.
Exactly the same way Search engines do like Google, Bing, Yahoo, Yandex etc they deliver the best content when user search something on these search engine. So Search engine will give you the best content which they have in there database. The same way these search engine will rank those websites which have the best content on their website. Content Should be original and to the point and genuine. So longer your post higher you will rank in search engines. Like on the first page of search engines.
Always try to write healthy and long post content according to your niche. And write in-depth explain each and every point according to niche. Write more then 2000+ to rank better on search engines. Because Search engine will rank that website which has more content on their website. Websites that have thick content or less content may get Google penalty.
SEO Friendly Url
Now after Content next is SEO Friendly Url which is very important in On Page SEO point of view. Google and other search engines have already stated that URL having 3-6 words carry more importance. And URL which has short words or which have keywords may have a more ranking factor. So its always recommended keeping URL short if it’s possible. And the keywords which you are targetting try to those keywords in your URL.
Sub Heading [H2]
Always try to put your targetted keyword in Sub Heading [H2]. The study has shown that h2 headings have a significant impact on ranking in the search engine. Don’t overuse the h2 heading as it may cause a negative impact on SEO.
It is very necessary to have a responsive design website. In 2015 Google started penalizing the websites which were not mobile friendly. Then after few days google launch mobile first indexing live. A website which has less user experience or not mobile responsive than that website may be penalized by Google or other search engines. Always put internal pages on every site pages which are relevant to each other. This way you provide your visitor with a good experience hence decreasing your bounce rate. Lower the bounce rate more ranking you will get in the search engine.
Google and other search engines love outbound links. This is simple White Hat SEO to get more visitors to your website. Always try to link out to authority sites. Because it also tells Google or other search engines about the quality of info your page is having. Don’t link too much outbound link, only 2 links are enough for 1000 words. Outbound links like wikipedia.com, cnn.com are some examples of the outbound link. You can link to other websites but that websites must have high and good authority in the eyes of a search engine like Google, Bing, Yandex, Yahoo, and Baidu.
Using the internal link is a very important SEO point of view. You can say linking relevant posts is good SEO in the eyes of search engine. Use 2 internal links in the post. Wikipedia Uses so many internal links in there posts like 40-50 links in per posts. But that’s too many internal links for you. To be in safe side put 2 links in the posts whenever you write or publish the latest post.
In recent Days Google has clearly mentioned in their statement that sites which load faster are an SEO ranking factor. To check your site loading speed Google launch a new website to check your Site speed. On that Page, you can check your site speed and there also tips to improve your site speed. Always keep your site speed below 4 seconds. Because if your website loads faster user will love to visit your website again and if your website loads slower then the user will leave your website and will never return, Hence increasing your bounce rate. One case study found that 75% of sites which loads more than 4 seconds, the user never revisit that site again.
There are also other website speed checker tools to check your website speed other than the google page speed website. So always try to take premium hosting for your website. You can also use CDN, premium hosting and compressing images.
For good On-Page SEO point always optimize your image with your keyword by using the alt tag. So always try to add one keyword to image alt text. So other reason for optimizing your image is to give hint to search engine about what your page or post is about. And giving your keyword to image alt text also helps in ranking in search engines.
Keyword Research one of the most important factors of On page SEO. If you don’t know what type of keyword to work for then all your hard work is waste. So keyword Research is a must for SEO. Always try to target those keywords which have high keyword volume and less competition. Because if your website has less authority or its new and you have chosen high competition keyword, then you are wasting your hell lot of time without any result. Because if you target high volume keyword with high competition then high authority websites are already ranking at the top place of Google or other search engines it’s very difficult to outrank that top authority sites. So Do Keyword research properly before starting the blog for your niche.
Always take that niche which has less competition. So what is a niche? A niche is like you are writing something about news then your niche is news, and if you are writing about the mobile, tablet, earphones then your niche is technology. So you get the point what is Niche is all about.
Use Of Keywords
As of 2015 google stated that doing keyword stuffing will penalize the website from search engine. So Google and other search engines have become smarter. Don’t use too much keyword stuffing as it will hurt your website or blog ranking down. There are many niches to select for example:-
- Digital Marketing
and the list goes on and on. But you have to select in which niche you are expert and write according to that niche.
Always use the right keyword for your niche. As you know 90% of SEO depends on choosing the right keyword. you should always focus on what the people are searching or what is trending these days. Or keep an eye on what is happening around the world. Use google trend or twitter trend to see happening around the world.
Meta Description Tag
The Meta description tag has 160 characters used to summarize the website content it is having. Meta description also helps the search engine to know what the content is about. Use your keyword in meta description tag to know the user to what your website is all about. It increases the click-through rate of your website hence increasing and converting your visitors into customers. Also using meta description is not part of ranking your website in search engine, but its necessary to use it whenever it is necessary. Now a question comes in mind if the meta description is not a ranking factor then why should I use them?
Simple use meta description not for ranking factor but use meta description for the user conversion factor. So whenever someone uses the keyword in the search engine then your website keyword will appear in search engine. Your keyword will be bolded and it will attract the user and hence making them visiting your website. What Does SEO Stand For?
Now we are wrapping up the ON PAGE SEO. Now we will discuss OFF Page SEO, What are the points of Off Page SEO and what points to keep in mind while doing OFF PAGE SEO. We will also discuss what is what hat SEO and What is Black HAT SEO. What Does SEO Stand For?
Now We Will Talk About What Is Off Page SEO
Off Page, SEO means to improve the position of any website in a legal way to improve the ranking in SERP(Search Engine Result Page). In OFF Page SEO you can perform other activities beyond the website boundaries. OFF Page SEO Refers to rank your website higher on search result through white hat SEO from other high-quality sites. It is about improving your website search position through off-site factors by promoting your website.
Like there are many activities such as
- Link Building
- Social Marketing
- Social Signals
OFF Page SEO
There are many factors involved in OFF Page SEO, and we cannot discuss each and every factor overs here. It is also known as Backlinking. Like having the Reference links from high-quality websites is also known as link building. A website which has many reference domain pointing to that website will have high authority of that website in the eyes of Google and other search engines. They will tend to rank high in the search result. What Does SEO Stand FOR
What are the benefits of ‘Off-Site SEO’ to domain owners?
To make your website successful OFF Page SEO is also More important with ON Page SEO. A Successful OFF Page SEO Website will get the benefits from these factors as they mention below:
- Increase in Ranking: The website will get more traffic when it is ranked through off-page SEO. Which means more traffic to the website.
- Increase in Page Rank: Doing Off Page SEO also increase the Page rank in the eyes of Google. Page Rank is marked between 0-10 by Google. More the page rank more importance of that website in the eye of google or other search engines. There are 200+ factors to achieve the ranking in search engines and Page rank is one of them.
- High Exposure: Like if you write a high-quality article and you want to rank that post. By building the links Google will come to know about your article and will rank your article. And, if your website is ranking on top of Google it will get more links more traffic and more social signals.
There are many off page Benefits but we have discussed important points of Off Page Factors.
List Of Off Page SEO
- Guest Posting
- Article Sharing
- Forum Posting
- Social Bookmarking
- Directory Submission
- Question & Answer Submission
- Link Baiting
- Image Submission
- Comment Link
- Web 2.0(PBN)
- Press Release
- PDF Submission
Now We will Discuss one by one every link building of OFF Page SEO.
Guest Posting is something you write an article for a website and you get a dofollow backlink or link from that website. In guest posting write at least 500+ words article and write on high authority websites. Doing Guest Posting on high authority website increases the authority of the website in the eyes of Google and other search engines. Its a win-win for both the parties. The website owner gets the article of his/her website and you get the link for your website.
Article Sharing is about sharing your article on well-reputed sites according to niche your website is based upon. Your article should be unique and specific to the point about what you’re talking about. The best article sharing sites are Forbes, Huffington Post, and Entrepreneur etc.
Forum Posting is also part of Off Page SEO. In Forum Posting you can ask your question and get an answer or you can answer the question by leaving your link in the answer. You can also make backlink in the form of signature in the profile section. It is also good for SEO.
- The person registers in a forum site and then can contribute his activity. The registered member put his/her queries or topic in the discussion called thread. Then another member can comment on that topic and put their opinion in it. If forum posting is done in the right way then you can get the targeted traffic to your website. Thus it can help in the conversion of sales. Forum Posting is an important part of SEO to increase the direct traffic to your website. It’s a good way to get an inbound link to your website.
Social Bookmarking: Social Bookmarking is where you can sign up and share your websites blogs, posts, videos, images to social networking sites like Facebook, Twitter, Pinterest, Quora. Social Bookmarking is a very powerful way to promote your website to rank. So if you share or tag the post of your website to these social sharing sites this is called social bookmarking.
You should choose proper tags according to your niche, products to these social networking sites. Everyone knows that millions of people stay active on these social networking sites like Facebook, Pinterest, Twitter, Instagram they have a huge number of users on their sites. So there are many benefits by registering your websites on these social networking sites.
Because if your website is new and you want more high-quality traffic on your website, social bookmarking is best for you.
Directory Submission: Directory Submission is another OFF Page SEO. Submitting your website on a different search engine is also known as directory submission. For this, you need to select the best directories to submit your website link, details, and name. To increase your page rank you need to do this regularly to increase your traffic from search engine.
This also increases your page authority and page rank in the eyes of Google. Be sure to check the DA/PA of that website directory and also the spam score of that directory. Less the spam score the google crawler will identify your website on that directory, thus increasing your website authority.
Question & Answer Submission SEO
To answer any question is also an OFF Page SEO. We all know that Sites like Quora, Reddit, Stack Flow, Yahoo Answer. These Websites are very popular in Question Answer Forum. So the main purpose is to answer the questions asked on this website and put your link or to get a link back to your website according to the relevancy of the question asked.
Getting Link from these websites not only increases the quality targeted traffic on your website, but it also increases the page rank and authority of your website in the eyes of Google and other search engines.
Link baiting: The art of creating and crafting the content especially to get attention from users which turns into high-quality incoming links. Like you write great content and other websites want to link their website to your website not because you want or ask them to do.
Link Baiting is like getting quality links from other website and this will increase the ranking in search engines. You Should create a compelling content where the user finds it unique like the quality article, images, breaking news, infographics, humor, controversial etc. If your content has the quality they will definitely share that content to other website or through socially. This is an authentic way for website page ranking. Others will create the backlinks for you.
Image submission is again very powerful Off Page SEO link by submitting the images to photo sharing website to get the backlink. It is a very powerful link building process to build the brand of your website and get the traffic to your website. To build the image submission backlink you have to properly optimize the image put the alt tags with correct URL and title.
So if you wish to submit your all images to search engines then you have to submit a sitemap to search engines to get visibility of your website. There are a few points according to image submission backlinks which you should keep in mind.
- All images should be proper optimize with alt tags, title, and captions
- Images should not be broken
- All images should have proper dimension according to the website in which you are submitting your images for backlink(image submission backlinks)
- There are many Social websites where you can submit your images like( Pinterest, Tumbler, Facebook, Google+, Instagram etc.)
- Always use a correct hashtag in these social sites to get more popularity and get the targeted traffic.
To comment on any blog or article and giving your website URL in that comment is blog commenting. Now that comment link can be ‘Do follow’ or ‘No follow’. To comment on any website you should check following things
- Check the Authority of that website like (DA, PA, CF, TF)
- Page Rank of that Blog
- Do Follow Or No Follow Blog
- Crawl Rate
- Latest Comment
- Check Spam Score of that Website
Web2.0 is used to increase website ranking as well as increase the traffic. This technique is used to share your content on a different online social platform like HubPages, Squidoo, WordPress, Blogger, Tumblr, Wix etc. So when you create a backlink on any of these web 2.0, then you are creating the content for that particular domain and linking that website. Web 2.0 is the best technique to build high authority backlinks. What Does SEO Stand For
There few points which benefit the website by creating the web2.0 for your website
High Authority Websites: Web 2.0 is built on high authority websites which have high authority whether it’s DA, PA, CF & TF. And these websites have no Spam score also.
Referral Traffic: Web 2.0 websites can bring a good amount of referral traffic to your website. They have a great network community and creating great content can bring a great amount of traffic and your website will reach a wider audience through it.
Backlinks: Creating Backlink on this web2.0 can increase the authority of your website. Today almost web2.0 allow their users to link their website on this web2.0 websites. If you have great traffic, that traffic can be converted to your website. By creating the link of your website on web2.0.
If web2.0 is done correctly with unique content then it can do wonders for your website and hence can increase your website ranking on Search engines.
A press release is to build awareness and brand through organic traffic. For example, If a press release appears in the news section of google or other search engines in which there is a link of that website then that website can get the organic traffic.
The best thing about the press release is about its indirect values. If the press value has unique content, valuable and has attention grabbing then a newspaper media will pick It up. So when any news website picks up your blog or website then you got the link and mention hence getting the organic and referral traffic.
PDF submission means to promote your website or content through pdf format. To build a link you can create a pdf brochure and put the link into it and promote it online. Building Pdf submission link can be very powerful for your website to boost the ranking. In other terms, it is also known as file sharing
The pdf submission can provide your website with high-quality backlink and high-quality traffic. While submitting your pdf submission on the website always check the DA PA CF TF of that website where you are submitting your website. Your content can be in any form such as infographic, blog post or any case study, etc. What Does SEO STAND FOR
So we hope you get he clear picture about What does SEO STAND FOR.